How Pricing and Packaging Your Services Can Help You Earn $5-10k Per Month with Ease

The key is to work smarter, not harder.

If you’re a resume writer just starting out in Australia, one of the biggest hurdles you may face is figuring out how to price and package your services. It’s tempting to offer rock-bottom rates and try to serve as many clients as possible, but this approach often leads to burnout and inconsistent income. The good news? With the right strategy, you can create a thriving business that delivers exceptional value to your clients while generating $5-10k per month—with ease.

The key is to work smarter, not harder. By shifting your mindset from hourly rates to value-based pricing and designing thoughtful service packages, you can serve fewer clients at higher price points, ensuring a sustainable and fulfilling business model. Here’s how.

Shift from Hourly Rates to Value-Based Pricing

Hourly rates often fail to capture the true value of your work. As a resume writer, you’re not just formatting documents or tweaking phrases—you’re helping people secure new opportunities, negotiate higher salaries, and achieve their career goals. This transformation has significant value, and your pricing should reflect that.

For example, a $500 resume might seem steep to some, but if it helps your client land a job with a $10k pay rise, the return on investment is undeniable. Instead of charging for the time spent, focus on the outcomes your clients will achieve. Highlight the impact of your services in your marketing and client conversations to justify your premium rates.

Create High-Value Packages

Packaging your services allows you to offer comprehensive solutions that not only meet but exceed your clients’ expectations. Bundling related services together creates perceived value and simplifies the decision-making process for your clients.

Here are a few examples of packages you could offer:

Job Seeker Essentials: A resume, LinkedIn profile, and cover letter tailored to one role.
Career Changer Pro: Full application suite plus a 1-hour strategy session to help clients reposition themselves for a new industry.
Executive Advantage: Premium branding, including an executive-level resume, leadership portfolio, and LinkedIn profile.

These packages not only increase your revenue per client but also allow you to deliver more impactful results.

Focus on Premium Clients

To hit $5-10k per month, you need to shift your focus from volume to value. Instead of targeting budget-conscious clients who shop around for the cheapest services, position yourself as a specialist who works with premium clients. These might include executives, career changers, or professionals in highly competitive industries who understand the value of investing in their future.

Premium clients are often willing to pay more for a tailored, high-quality service, and they’re likely to recommend you to their network if they’re impressed with your work. By serving fewer clients at higher price points, you can avoid burnout and focus on delivering exceptional results.

Be Creative with Your Offers

Diversifying your offerings is another way to increase your income while keeping your workload manageable. Here are some ideas to get creative:

Workshops and Webinars: Host live sessions teaching job seekers how to craft compelling applications or optimise their LinkedIn profiles.
DIY Resources: Sell pre-designed resume templates or e-books with step-by-step guides for those who prefer a do-it-yourself approach.
Subscription Services: Offer ongoing career support, such as quarterly resume updates or interview coaching sessions, on a retainer basis.

These options allow you to serve a wider audience and create additional revenue streams without significantly increasing your workload.

Emphasise Transformation and Impact

Clients are more likely to invest in your services when they see the value and impact you bring. Share success stories and client testimonials that showcase real results, such as faster job placements or higher salary negotiations. Highlight how your expertise helps clients navigate career transitions or stand out in competitive job markets.

Position yourself not just as a resume writer but as a career partner who is invested in their success. This approach not only attracts premium clients but also builds trust and credibility.

Set Your Pricing with Confidence

Many new resume writers underprice their services out of fear of losing clients. However, charging too little can devalue your work and attract clients who don’t fully appreciate your expertise. Take the time to research industry benchmarks and set your rates in line with the value you deliver.

Remember, clients willing to pay higher rates often value your services more and are easier to work with. By setting your prices with confidence, you’ll attract clients who respect your skills and are excited to work with you.

Upsell and Cross-Sell Strategically

Once you’ve delivered a core service, there’s an opportunity to offer additional value through upselling and cross-selling. For example:

After completing a resume, offer LinkedIn profile optimisation or interview coaching.
For career changers, suggest strategy sessions to help them identify transferable skills and target industries.
Provide ongoing support for executives who frequently need tailored job applications.

This approach not only increases your revenue per client but also ensures they feel fully supported throughout their career journey.

Work Smarter, Not Harder

Streamline your processes to maximise efficiency without compromising quality. Use templates for recurring tasks, invest in client management software, and outsource administrative work where possible. By focusing your time and energy on high-value activities, you can deliver premium services to fewer clients and achieve your income goals with ease.

Final Thoughts

Pricing and packaging your services as a resume writer isn’t just about making more money—it’s about creating a sustainable, fulfilling business that delivers real impact for your clients. By focusing on premium clients, designing high-value packages, and confidently positioning yourself as an expert, you can work less, earn more, and achieve consistent income of $5-10k per month.

The secret to success lies in recognising the value you bring and structuring your business to reflect that. With a thoughtful approach to pricing and packaging, you can build a thriving resume writing practice that benefits both you and your clients.

Need help with this? Book a 1:1 session with Vicki Clothier to plan your individual business packages. (LINK TO 1:1 OFFER ON NZ).